At Watches Established, our story began with two lifelong friends, Allan and Ethan. It all started back in high school, where their shared love for watches first sparked. For Allan, it all began with a Bulova his grandfather gifted him,a watch that symbolized family, time, and memories. Ethan’s journey began a bit differently, with a Tag Heuer Aquaracer Calibre 5, its blue dial catching his eye and fueling his fascination with horology. Over the years, what started as a shared passion grew into something much more. Allan turned his love for watches into a thriving business, and Ethan’s deep knowledge of horology guided them every step of the way.

Today, Allan and Ethan are the proud founders of the Canadian Watches and Jewelry Show (CWJS), the first-ever watches and jewelry tradeshow in Canada. They’ve also launched the Watches Established (W.E Academy), a space where they share their expertise and passion for watches with the next generation of enthusiasts. What began as a shared love for timepieces has evolved into a mission to educate and inspire others in the world of horology. Together, they’re not just about selling watches, they’re about sharing the stories behind them and passing on their knowledge to others.